Willesden company give backing to London’s amateur boxers

PUBLISHED: 14:57 21 December 2011

George Groves (centre) with Harry Connelly and Eddie McDonagh

George Groves (centre) with Harry Connelly and Eddie McDonagh

Jonathan Goldberg 07958 229 037

Former amateur champion George Groves returned to his roots for the launch of a scheme to nurture the future stars of London boxing.

The reigning British and Commonwealth super-middleweight champion started out at Dale Youth ABC in Ladbroke Grove, where he won two national ABA titles.

And Groves joined some of the young amateurs hoping to follow in his footsteps as the London ABA announced a four-year sponsorship deal with Willesden-based waste and recycling company Powerday.

Together with Sport England Sportsmatch, the company will finance a youth engagement programme across the capital with the aim of creating an Olympic legacy.

“It’s great to see Powerday, ABA London and Sport England Sportsmatch putting together a programme that will help young people,” said 23-year-old Groves.

“Boxing training is hard but fun and a great way for youngsters to learn discipline.”

The £120,000 deal, which will benefit over 100 affiliated clubs around London, represents the first time that any region of amateur boxing in Britain has received commercial sponsorship on such a scale.

Since 1956, London ABA have produced four Olympic champions – the two most recent of those being Kingsbury heavyweight Audley Harrison and another former Dale Youth star, Harlesden’s James DeGale.

Powerday chairman Mick Crossan added: “We have always believed in creating, building and supporting local communities. Boxing is at the heart of London sport.

“This partnership will help London youth build a successful personal future and thus help create a positive legacy in line with the inspiration provided by the 2012 Olympics.”

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