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Sensory experiences promised at free Winterfest light festival launch in Wembley Park

PUBLISHED: 17:34 19 November 2019

A Sonic Runway will be launched at Wembley Park's Winterfest. Picture: Jordan Laboucane

A Sonic Runway will be launched at Wembley Park's Winterfest. Picture: Jordan Laboucane

Archant

Young and old are invited to the launch of Wembley Park’s first-ever immersive ‘Winterfest’ light festival.

The free winter festival launches on Wednesday at 5.45pm and will transform the neighbourhood into an immersive winter playground.

A 25 meter walk through "Hopeful Tree' with a specially commissioned 100,000 LED light display will be switched on, providing a sensory gateway to the shops, restaurants and cinema in London Design Outlet.

Visitors will experience the "sonic runway', a multi-sensory installation running along Olympic Way.

Music will ripple down a 100-metre corridor of 32 concentric rings triggering kaleidoscopic patterns of light.

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A bespoke music soundtrack has been curated with Boxpark Wembley specifically for the launch event.

A digital 'flock of birds', part of a Murmuration of Hopes installation, will perch on 36 newly planted trees.

An i nteractive 'Illumaphonium: Halo' sculpture of music and light will be displayed in Market Sqaure which involves interlinking columns of light and sound which react to touch.

Josh McNorton, cultural director at Quintain, said: "We are really excited for Winterfest, a unique celebration that represents everything that Wembley Park is about; bold, dynamic and fun -

everything you could wish for in one place.

"We look forward to welcoming visitors, residents and shoppers to Winterfest; the perfect Christmas playground in London's go-to neighbourhood."


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