A new Wembley Market will reopen in October and it promises to be free of counterfeit goods in light of its previous reputation.

The popular Sunday event, which had been running since around 1978, was axed by developers Quintain last year due to the volume of rogue traders selling fake goods.

The new 250-stall market opening on October 5 will offer high standard goods to shoppers after its new operators signed a code of practice with Brent and Harrow Trading Standards Service (BHTSS).

As part of the agreement, called the ‘Real Deal’, Market Place (Wembley Park) will ban the sale of any illegal goods, keep proper records of trader’s identities and individuals working on stalls and promote consumer advice

Quintain, who are in charge of the £3.4billion development of Wembley Park, are inviting prospective traders to apply for a stall.

All applicants will undergo a competitive and regulated application process where they will be assessed to ensure goods are safe and of the highest quality

Successful applicants will be invited to two open days, on Monday 22 and Tuesday 23 September to see the layout of the new market and pick a location for their stall.

James Saunders, CEO of Quintain, said: “We welcome stallholders from the local area and further afield and are calling for them to come forward with their proposition to become part of a market that is not only first rate but a shopping destination where visitors can feel confident they are purchasing great products.”

He added: “We are committed to creating the very best market day experience possible and we have consulted with local groups and traders to ensure that the market is not only updated but reflects the needs of the community. “

The market will run every Sunday unless there is an event at Wembley Stadium.

It will also take place on November 14, 29 and December 16 subject to confirmation.

To apply for a stall visit www.wembleypark.com and fill out an application form.

Related link: Operators of new market in Wembley Park pledge to keep it free of counterfeit goods