Hotel group want to expand affordable accommodation in the borough

A hotel company is seeking to build three new sites in the borough in a bid to expand affordable accommodation.

Travelodge is looking to build new sites in Kilburn, the Willesden Junction and Kensal Rise area and a third close to Wembley Arena.

The company, which is the largest hotel brand in London, already has one branch in the North Circular Road, close to the Alperton area.

If they successful in finding suitable locations it is estimated around 60 jobs will be created.

Grant Hearn, chief executive of Travelodge Hotels, said: “Our existing hotel in Brent performs strongly all year round.

“Whether it be business travellers, leisure customers or families coming to visit loved ones, we are regularly achieving high occupancy levels.

“It is clear that the outer London Boroughs have a lack of good quality, affordable hotel accommodation. Many have large employment clusters and impressive regeneration proposals yet have an undersupply of hotel rooms.

“Our target locations in Brent are all suitable for a Travelodge hotel and we hope to be able to make further announcements about specific sites soon.”

The move comes as part of Travelodge’s plans to build an additional 145 hotels across London to add to the 59 already open.