Tesco Metro, Sports Direct and The Gym will open branches on Wembley High Road

A supermarket giant and two big names in the sports industry have signed up to a �90million development in Wembley.

Tesco is set to open the largest foodstore in Wembley Central as part of St Modwen’s regeneration of the high road.

Clothing chain Sport Direct and fitness company The Gym are also the latest names opening branches on the bus thoroughfare.

Mystery surrounds the identity of the company who have been allocation a 16,000 sq ft anchor store in the development but it is believed to be a popular well-know name.

The 10,00sa ft Sports Direct store will open month December, while Tesco Metro will around 90 new jobs in its 16,000 sq ft store which will be ready for shoppers next March.

The Gym, which promotes itself as an affordable flexible 24-hour fitness chain, will create up to 30 new jobs when it opens next door to Iceland.

Killian Morris, senior development manager at St. Modwen, said: “Wembley Central has been transformed from a tired 1960s shopping centre into a modern, bustling retail location.

“This latest announcement demonstrates retailers’ huge confidence in Wembley and reinforces the impact our investment is having in establishing a new heart for the town centre.

“Residents and shoppers are already benefiting from new stores – including a TK Maxx, Everything Everywhere, Brighthouse and Iceland - and an increasingly vibrant environment around the train station and new public square.

“These exciting new brands will further emphasise the appeal of the town centre, providing shoppers with more choice and variety.”