The Mayhew launches an ad to encourage dog adoption
PUBLISHED: 11:19 10 March 2014 | UPDATED: 11:19 10 March 2014
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An animal welfare charity in Kensal Green has launched an upbeat advert in a bid to encourage people to adopt a dog.
The 90-second film by The Mayhew Animal Home in Trenmar Gardens, was shown on TV last week during More 4’s coverage of the ‘Crufts’ and was also launched on online video sharing site YouTube.
Caroline Yates, The Mayhew’s chief executive, said: “We are always looking at different ways of raising our profile and informing people of our vital work.
“The advert will help to inform people of the many and varied benefits that pet ownership can bring, but, more importantly, help to save a life by adopting from a rescue centre such as The Mayhew, where we are constantly trying to stem the tide of abandoned, unwanted and neglected animals we see on a daily basis.”
Unlike conventional animal welfare the ad, which has already attracted more than 40,000 views, takes a more positive approach to encourage people to consider adoption.
Dominic Goldman of advertising agency Bartle Bogle Hegarty, directed the film, he said: “I wanted to write an ad that spoke the truth about what dogs give us - how they make us feel. Why we love them so much.
“If just one dog is adopted and has an incredible 15 year life with a family, who will benefit from everything they bring, it will all be worth it.”
To find out more about The Mayhew visit www.themayhew.org or call 020 8962 8000.