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Off-licences in Neasden Shopping Centre will stop selling super strength beers

PUBLISHED: 15:34 20 August 2015 | UPDATED: 16:11 20 August 2015

Shop keepers in Neasden Shopping Centre have agreed to stop selling super strength beers (Pic credit: Google streetview)

Shop keepers in Neasden Shopping Centre have agreed to stop selling super strength beers (Pic credit: Google streetview)

Archant

Off-licences in Neasden Shopping Centre have agreed to stop selling super strength beers as part of a drive to clampdown on street crime in the area.

Under the new measures, stores will axe the sales of any beers or ciders above six per cent following an agreement with police and Brent Council.

Around 100 councils across the country have rolled out similar schemes as part of the ‘reducing the strength campaign’ which tackles anti-social behaviour and violent crime.

PC Michael Sullivan, Brent licensing officer said: “Super-strength lagers, beers and ciders cause significant harm to both consumers and the community.

“A reduction in their availability is a step in the right direction in reducing alcohol-related harm for everyone.”

Cllr Krupesh Hirani, Brent Council’s cabinet member for adults, health and wellbeing, added: “It’s a really positive step that the businesses within Neasden Shopping Centre have committed not to sell high strength beers. This shows how businesses are taking their customers’ health seriously and understand the implications of selling such products.”

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