Niko Kranjcar has warned that failure to secure promotion to the Premier League would be a “disaster” for QPR - and believes that Rangers must impose their style on opposition sides.

Rangers are without a win in three matches, a run which has left them fourth in the Championship table, 11 points adrift of leaders Leicester City and four behind second-placed Burnley.

That slump comes despite more investment in the playing squad by Redknapp who, after a summer of rebuilding, added five more loan signings during the January transfer window.

Redknapp insisted earlier this week that QPR remain in the hunt for a top-two finish – and Kranjcar warned that failure to secure promotion would represent failure.

“It would be a disaster not to go up. Getting promotion is the club’s aim and has been mine since the day I arrived here,” said the Croatia international who is on loan for the season from Dynamo Kiev.

“If we were to get promoted in the play-offs it would still be a great achievement. But nobody wants to take that chance. We are still in a position where we can get automatic promotion.

“There are enough games and enough points to play for and the squad is good enough. We are still only four points behind Burnley and have a game in hand.

“We have only got ourselves to blame for the fact that we are not in a better position. But we are still in a good position and have the chance to get into that top two.”

Kranjcar believes that part of QPR’s recent problems is a lack of experience of Championship football, and says they must assert themselves on opponents if they are to turn around their poor form.

“I think in recent games we’ve adopted the style of our opponents too much and the tempo hasn’t been right,” said Kranjcar. “We’re less likely to win physical battles and we’re maybe not that kind of side.

“It’s true that we have a squad with a lot of experience but not so much of it in the Championship.

“We don’t have a young squad full of fresh legs, but we have a squad with quality and can play football.

“We need to do what we do well. We haven’t produced it in recent games and we need to take responsibility for that – all of us. In the last two games we’ve conceded sloppy goals because of our mistakes.

“Each and every one of us needs to think about our own performances. We need to impose the way we play in games. We need to impose our style of play and we haven’t been doing that enough recently.”

Kranjcar also reiterated his desire to make his loan move permanent at the end of the season. He added: “I said so from the day I arrived. I would like to stay.

“I’m happy here. It’s a good club with a good manager and fans – it’s a very good place to be at.

“You also have an owner who gives everything to his club and the players. Everything is in place and QPR is where I want to be.

“It’s up to us to get the club where it deserves to be, which is the Premier League, and I believe we can do that.”