Nike and Gap to open anchor stores in Wembley City’s designer outlet centre

Bespoke shopping centre will be the first in London

Two high street names have signed up as the anchor stores for the city’s first designer outlet centre which will be in the heart of Wembley City.

Nike and Gap will open branches in the London Designer Outlet (LDO) a bespoke shopping centre which is part of the 85-acre regeneration project transforming the land surrounding Wembley Stadium and Arena.

Nike will have a flagship store measuring a whopping 9,182 sq ft in a prominent location and the 8,235 sq ft Gap outlet will be on the centre’s first floor.

The �3.4billion development of Wembley City by development specialist Quintain will also see the creation of 85 designer retail units, 15 new restaurants including Pizza Express, Prezzo, Frankie & Benny’s, Handmade Burger Co and Jimmy Spices, caf�s and coffee shops as well as a nine-screen Cineworld.

Phil Cottingham, Quintain’s managing director of retail, said: “I am thrilled to announce our first retail anchors, this marks the start of a new phase in the leasing of the scheme.

“Now we have also signed GAP and Nike – two globally-recognised brands that set the perfect tone for our lettings strategy going forward.

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“Once our remaining retail anchors are announced, we will then focus on securing aspirational designer brands, as well as the emerging fashion and lifestyle

labels looking to take their first step into the designer outlet sector.”

Wembley City, which will create 7,000 jobs, will also include a four-star luxury Hilton hotel, an apart-hotel, 4,200 new homes and the Civic Centre which will replace Brent Town Hall.

LDO is expected to open in 2013.