New Windows scheme in Willesden Green wins prestigious award

National acclaim for regeneration project

Willesden residents will have noticed colourful changes to the high street and surrounding area in recent months, redesigned shop fronts, transformed empty premises and art galleries showcasing the work of talented locals, have bought a buzz back to the area.

But now, the regeneration has been given national acclaim after the project behind it was given a prestigious award. The New Windows on Willesden Green (NWWG) scheme has been handed the Regeneration and Renewal award for boosting high street vitality.

NWWG kicked off in December last year with an ‘advent calendar’ style unveiling of new window designs for independent shops on the High Road, one for every day in December.

Earlier this year a disused former textiles factory in Walm Lane was transformed into 13 flourishing shops and workshops, which, although temporary, have had their lease extended twice due to their popularity.

Retail guru Mary Portas also hailed the area in Time Out magazine as one of the best places to shop.

The schemes have now been joined by Electric House which is being used to showcase the work of local artists and the Library Lab in Willesden Green Library which offers a creative hub to learn and get business advice.

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Cllr George Crane, lead member for regeneration and major projects, at Brent Council said: “It’s fantastic to see projects like these in Brent getting the recognition they deserve.

“Brent is delivering creative and ambitious schemes that are supporting local businesses and residents during these tough times.”

Residents are being invited to vote for the best window display over the Christmas period while other festive plans to drive shoppers back into Willesden include a lantern parade and Christmas market on Saturday, December 15.

NWWG was the Greater London Authority’s Outer London Fund project delivered in partnership by Brent Council, The Architecture Foundation, Blue Consulting and Meanwhile Space.

The recently formed Willesden Green Team, made up of local residents and business owners, will continue to build on the project by bringing vitality to the area for years to come.

The team has a new website launching soon at

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