Morrisons launches store in Colindale with a one-stop-shop party zone
- Credit: Archant
The ribbon has been cut on a new family friendly supermarket in Colindale complete with its own party zone.
Morrisons on Edgeware Road was launched yesterday as the first in the country to offer a range of new family friendly features.
Peppa Pig welcomed shoppers into the new dedicated Party Zone, a one-stop party food and accessory section to suit all occasions.
As well as its traditional fresh food counters, such as the butcher, baker and fishmonger it also has a large ‘Free From’ area specialising in gluten, wheat and dairy free products.
There is a large World Food section including a multi-national deli and Halal fresh meat and oven fresh counter.
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If the shopping gets too tiresome there’s a café with dining tables, soft seating, freshly ground coffee machines and a Big Red Bus kids meal station.
There is also free wifi for customers who want to browse, tag and tweet while they shop.
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Supermarket bosses said the format of the store has been designed to suit Colindale’s busy families with a simple layout, wide aisles and a large Nutmeg children’s clothing range.
Jonathan Potts, store manager said: “This is a store which has added services we know will be popular with the local community. We want to offer customers something really different compared to what is available in Colindale so our store has a focus on fresh foods made in store and exciting services such as our one-stop shop Party Zone.”