Marks and Spencer, Superdry and Guess to open branches in Wembley

Brands sign up to London Designer Outlet which will open next year

Marks and Spencer will be returning to Wembley after signing up to London’s first ever designer outlet centre.

The high street store, Superdry and Guess are the latest names which will open branches in the London Designer Outlet (LDO) in the heart of Wembley City.

Brent become one of the few boroughs in London without a branch of Marks and Spencer after it closed its 71-year-old store in Wembley High Road in August 2005.

LDO will be the city’s first designer outlet, the only one within the M25, and will be the nearest outlet centre for 5.8 million people.

It is part of Quintain’s 85-acre regeneration project to transform the land surrounding Wembley Stadium and will open its doors next year.

The 350,000 sq ft development will include 15 new restaurants, caf�s and coffee shops including Pizza Express, Prezzo, Frankie & Benny’s, Handmade Burger Co and Jimmy Spice’s.

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There will also be 85 retail units and Cineworld, a new nine-screen cinema seating up to 1,800 people.

Half of the centre has tenants with Nike signing up for a flagship store measuring a whopping 9,182 sq ft in a prominent location, and Gap occupying an 8,235 sq ft space on the centre’s first floor.

Phil Cottingham, head of retail at Quintain, said: “We are delighted to have secured Marks & Spencer, one of the UK’s leading retailers, alongside Nike and Gap, as well as established fashion brands Superdry and Guess.

“LDO has been designed as a leisure and lifestyle destination that will serve the local catchment as well as ‘day-trippers’ and tourists visiting London, which will be reflected in the tenant mix.”

Wembley City, which will create 7,000 jobs, will also include a four-star luxury Hilton hotel, an apart-hotel, 4,200 new homes and the Civic Centre which will replace Brent Town Hall.