Around five million people visited the London Designer Outlet since it opened in Wembley a year ago.
The 350,000sq ft centre in Wembley Park Boulevard celebrated its first birthday last week.
In the last 12 months LDO estimated each shopper had saved an average £252 a year on their purchases versus high street prices.
All retail shops offers discounts of up to 70 per cent of retail prices (30 per cent minimum).
In addition to shopping at stores such as Replay, Guess, Superdry, Gap, LK Bennett and Nike, visitors can also enjoy a meal at 20 eateries or catch a movie at the nine-screen Cineworld.
In May, singer and reality television star Peter Andre opened a free children’s play park on the grounds of LDO and a 600sqm ice rink will be unveiled on November 14.
It will open on every day until January 4 next year, except Christmas Day.
Norman Black, LDO head of marketing, said: “We’re delighted to be celebrating our first anniversary and are thrilled to have welcomed so many guests in our first year.
“With the best high street brands at outlet prices all year round, we’re offering our guests impressive value for money. And with nine-screens’ worth of the latest cinema entertainment and our kids’ Play Park – plus an ice rink on the way for the Christmas season - we’re proud to provide something for everyone in such an iconic location right next to Wembley Stadium.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here