Fly-tippers in Brent are being warned that they could be thrown in prison for up to five years or face a maximum fine of £50,000.

Brent Council have launched a new campaign today targeting illegal dumpers who are creating eyes sores across the borough.

Enforcement campaign posters warning residents of the penalties have been put up around the borough and leaflets have been distributed to homes in hot spots informing them how they can report fly-tippers.

Cllr Roxanne Mashari, Brent Council’s lead member for environment and neighbourhoods, said: “The message is clear to residents and traders that if you fly tip, you will be caught and fined or face imprisonment.”

Cllr Mashari, joined Sue Harper, director of environment and neighbourhood services, and Chris Whyte, head of recycling and waste and enforcement teams, to visit Willesden High Road where they collected evidence and informed residents and shop owners about the campaign.

She added: “We are putting a lot of effort and energy into catching perpetrators.

“We will also be naming and shaming culprits.”