A clothing and lifestyle shop will host a launch party tomorrow to officially open a new branch in Wembley.
JOY is the latest name to open a store inside the London Designer Outlet, a 350,000ft² of retail and leisure space which includes 70 shops offering discounts of up 70 per cent and 15 restaurants.
The JOY store in LDO will be offering discounts of up to 50 per cent off full price womenswear, menswear, gifts and homeware.
JOY ambassadors will be roaming LDO and handing out special tickets to shoppers which entitles them to collect a free tote bag in store.
Inside the store there will be a cocktail bar giving out a complimentary drink and a selection of sweet treats.
Starting at noon until 6pm, the party includes an instore DJ and a nail technician will offer free manicures.
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