Kilburn Boy Bradley Wiggins’ golden throne goes unsold in auction

Chair was expected to fetch more than �10,000 following Olympic success of cyclist

The throne which gave rise to one of the most iconic images of the London 2012 Games has failed to sell at auction.

The golden throne at Hampton Court Palace, which relieved Kilburn Boy Bradley Wiggins slumped in after claiming gold in the time trail was expected to fetch more than �10,000 at the auction at Sotheby’s.

However, it will return to Cricklewood based prop hire Theme Traders, who designed four of the chairs for the London Organising Committee for the Olympic Games (LOCOG).

Kim Einhorn, a director at Theme Traders said: “It was brilliant to see the image of our chair on every national newspaper, we were delighted to have provided it because he’s such an amazing icon.”

Cycling sensation Wiggins, who grew up in Dibdin House in Kilburn, became one of the most country’s most successful Olympians after claiming his fourth gold medal this summer.

Just a few weeks earlier he became the first British man to win the Tour de France bicycle race.

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The chair will now return to Theme Traders in Oaklands Road to form part of the store’s Olympics collection.

The company provided all three of the gold plated thrones for the Olympic medallists.