Half of proceeds from �10 card go to good causes and users can claim discounts worth more than �450

Residents in the borough can now enjoy a variety of luxuries at discount prices while raising money for charity, thanks to the work of a Brent man.

Steven Mckoy, who lives in Kensal Rise, is representing the borough as part of a cost-saving and life changing initiative that is sweeping the nation.

‘Peel 2 Save’ consists of a card which provides a set of peeling stickers all of which offer discounts amounting to �450 on a variety of local businesses and restaurants.

The card costs �10 and can be bought in charity shops with �5 going directly to the relevant charity.

Mr Mckoy, who is running the scheme in the borough hailed it as a fantastic way of promoting local businesses while helping worthy causes.

He said: “It’s important that the card is inclusive of the community, we want to help local charities as well as worldwide while also putting a big focus on local businesses.”

Among the businesses on board include Willesden Sports Centre.

If residents buy a card at the leisure centre in Donnington Road, Willesden, they will not only be entitled to a free three day pass at the centre but the proceeds will go directly to the centre’s chosen charity Wheel Appeal, designed to encourage sports participation amongst the disabled.

The card also allows discounts at several eateries in the borough including Thai Rice in Harrow Road, Kensal Green and Curry Nights in Chamberlayne Road, Kensal Rise.

The 46-year-old has spent the last four weeks visiting local businesses and charities encouraging them to get on board.

He said: “I wanted to make sure the card is inclusive of the whole community so I had to ensure there is a great range to choose from.”

Mr Mckoy also hopes charities including Age Concern and the Sickle Cell Society will participate.

He said: “I want to promote the businesses and charities that best reflect the multicultural nature of Brent.”

He added: “It’s a win win situation because its good publicity for the businesses and restaurants as it encourages residents to visit but it also raises funds and awareness for good causes.”

For more information visit: www.peel2save.co.uk.