Kensal Rise flats go for gold just before the Olympics

Opinions are split over ‘individual and striking’ landmark in Chamberlayne Road

While Olympic fever may be gripping London, a new block of flats in Kensal Rise has gone for gold.

The building, in Chamberlayne Road, was granted planning permission by Brent Council in 2011 but residents were shocked to discover it has a gold finish.

The planning application report read: “There is no doubt that the building will be a completely new approach to architecture within the borough.

“It is considered that, as a whole, the innovative and, some would say, contentious building will create an individual and striking landmark.”

But resident Jessie Trace, from Kensal Rise, said: “The new block of flats on Chamberlayne Road is such an ugly monstrosity. What was Brent Council thinking when it approved the plans?

“They are way too tall, totally out of keeping with their surroundings and on a sunny day the glare is unbearable.

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“Yet again Brent were woefully lacking in their consultation with the local community.”

The apartment block, managed by Bellway Homes, has become a talking point on social networking site Twitter and opinions are divided.

Sara Langham tweeted: “I live right on the corner and really like them.

“At least different. Waiting to see what shops underneath though.”

While RiseGuide, which follows events taking place in Kensal Rise, tweeted: “We had a look around. Very luxurious roof terraces and amazing city views.”

A council spokesman said: “The colour of the building was proposed by the applicant at the time and discussed and debated in full; however, it was not considered a reason to refuse planning permission. Brent Council has consulted with residents at every stage of the planning process for this building since 2006 and encouraged them to give their views and opinions about the applications.”

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