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Home Office dumps ‘racist van’ campaign which took place in Brent and five other London boroughs

PUBLISHED: 13:12 22 October 2013 | UPDATED: 13:12 22 October 2013

The Home Office have scrapped their pilot scheme

The Home Office have scrapped their pilot scheme

Archant

Vans telling illegal immigrants to “go home or face arrest” will not be rolled out across the UK, the Government has confirmed.

The Home Office recently came under fire for using the ads, displayed on billboards carried by vans in Brent, Barking and Dagenham, Redbridge, Barnet, Ealing and Hounslow, reading “In the UK illegally? Go home or face arrest”.

The department has confirmed it does not intend to roll out the campaign nationwide following an evaluation.

A Home Office spokesman said: “The Home Secretary has seen an interim evaluation and has not been convinced by the results. As such, there will be no further roll-out.”

The campaign was banned by the Advertising Standards Authority (ASA) earlier this month for using misleading arrest statistics, but cleared over complaints that it was offensive and irresponsible.

The ASA received 224 complaints including some from groups representing migrants in the UK, legal academics and the Labour peer Lord Lipsey.


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