Is it a bird? Is it a plane? No it’s the boss of a Kenton charity dressed as Superman for a fundraising mission.

Robin Webb, chief executive of St Luke’s Hospice, became a superhero on Saturday in an event held to highlight the charity’s ‘strengthen a life’ campaign.

The campaign aims to raise £100,000 for a new Woodgrange Centre which will provide an extension to the support provided by the hospice to residents in Brent and Harrow with incurable illnesses.

The centre will offer extra complementary therapies aiming to leave patients feeling relaxed and better able to cope.

Mr Webb and staff at one of their charity shops in Pinner all dressed up as superheroes for the day, with more than £700 being raised through a variety of activities including a raffle and a 99p sale of brand new woman’s clothes.

Jayde Davis, the shop’s manager, said: “Everyday we see images of heroes in films, books and on TV.

“Our event was a chance for local people to make the first step into being their own hero by helping St Luke’s to strengthen the lives of our patients. Thank you to all the staff, volunteers and shoppers who helped to make the event a huge success.”

For more information about St Luke’s and its campaign to raise money for the new centre visit here.