Happy Birthday sets up Willesden website for missing dogs

Lost hounds can be traced through site set up by television presenter

DOG owners canwalk easy with a new website which mobilises the dog community should their beloved hound go missing.

Former dog sceptic-turned-dog-lover and TV presenter, Happy Birthday, of Chambers Lane, Willesden, set-up the website with a friend after falling for his daughter’s retired greyhound, Susan.

The system, Dodadog, works by texting and emailing a picture and location to every registered user within a two-mile radius of the mutt’s last sighting.

Mr Birthday, who presented ITV’s Dinner Dates, said: “If you lose your dog you quickly realise how much you are on your own. You can contact the local dog warden or charities but the police have no remit to help.”

He said the system has already proved its worth after a Chloe Daeo-Jones, a schoolteacher at Notting hill Prep, was reunited with her puppy six hours after losing it.

There are also plans to set-up a direct point of contact with Brent Council’s dog wardens.

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Brent residents are being offered a free six-month trial of Dodadog.com, which normally costs �1 a month by registering at the site.