A butcher in Alperton has been ordered to pay more than £1,800 for illegally dumping his fridge on the street.

Brent & Kilburn Times: Sheraz Mohayudin dumped this industrial fridge on the streetSheraz Mohayudin dumped this industrial fridge on the street (Image: Archant)

Sheraz Mohayudin of Gama Halal Meat Butchers in Ealing Road, was slapped with the £1,855.50 fine at Willesden Magistrates’ Court after it was proven that he illegally dumped a large commercial fridge on the street.

The fridge was found and reported to the council by Veolia, its waste and recycling contractor.

Dennis Lewis, waste enforcement manager at Brent Council, said: “Illegally dumped rubbish is a serious issue and once reported to the council we will take all necessary measures to investigate the incident and won’t hesitate to prosecute the offenders”.

Brent Council has launched a ‘love where you live’ campaign urging residents to report any instances of illegal dumping to improve their neighbourhoods.

Cllr Eleanor Southwood, Brent Council’s lead member for the environment, said: “Most residents in Brent ‘Love where they live’ and make an effort to keep their streets clean and green. That’s why it’s so upsetting when people illegally dump rubbish; it brings down the appearance of the area and everyone suffers.

“Individuals and businesses need to know that we’ll come down on them hard if they dump their rubbish like this.

“If you ‘Love where you live’, please report illegally dumping rubbish with our Cleaner Brent app or email customer.services@brent.gov.uk.”