New logo and uniform revealed for secondary school in Wembley

PUBLISHED: 09:58 06 August 2014 | UPDATED: 09:58 06 August 2014

New logo for Ark Academy

New logo for Ark Academy


The new logo for a secondary school in Wembley which will become an academy next month has been revealed.

Annabel Bates is the school's new headteacherAnnabel Bates is the school's new headteacher

Students and staff at Copland Community School in Cecil Avenue, worked together to create the emblem for ARK Elvin Academy.

Students, who named the academy after Sir Arthur Elvin who helped build the original Wembley Stadium and organised the staging of stage the 1948 Olympic Games, wanted the logo to reflect this local heritage, be inspirational and demonstrate pride within its walls.

Gareth Rutter, the designer who worked with students on the new logo, said: “The torch represents the Olympic history of Arthur Elvin and the lion within the flame references the strength and pride that students have in their school.

“Having the students intrinsically involved in developing the new logo is really important, because they are the ones who will wear it every day.

“Together we created something that we can all be proud of.”

Along with a new name and logo, students will be wearing a new uniform featuring a purple jumper and a blazer with silver piping.

All students will be given the uniform for free.

Annabel Bates, the school’s new headteacher, said: “The new logo, along with the new uniform and the new name will signify an exciting fresh start for the school in September while retaining its strong Wembley roots.”

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