Westminster police are appealing for information after a man was kidnapped and robbed at gunpoint by three men who abandoned his car in Kensal Rise.

The 42-year-old victim was forced into the back of his own car in Portnall Road,by three unknown men who drove off with him inside.

He was subjected to a vicious attack where he was threatened and repeatedly hit with a handgun before managing to escape.

The trio drove off taking the victim’s £200 Bvlgari watch.

The black BMW 1 Series car was later found abandoned and on fire in Hardinge Road.

The incident happened on November 20 at 11.15pm when the victim was getting into his car.

London Fire Brigade found the vehicle the next day at 3.30am.

All three men are described as black, of slim muscular build and aged 25 to 35, according to police.

All three were wearing dark clothing with their hood up but one of the suspects was also wearing a silver mask which covered the top half of his face.

Det Const Amy Holt, the investigating officer from Westminster’s serious crime unit, said: “This was a horrific ordeal for the victim and it has left him very distressed. We are determined to catch those responsible and we would appeal to anyone with information or any witnesses to come forward.

“We would also remind people to be vigilant and be aware of their surroundings, especially when it is dark. If you see something that is suspicious or makes you feel unsafe, get to a place of safety as soon as possible and call the police.”

Anyone with information can call Westminster CID on 101.

Information can also be provided anonymously by calling Crimestoppers on 0800 555 111 or by visiting crimestoppers-uk.org.