New charges to be introduced this Autumn were given the green light yesterday evening

Brent Council have rubber-stamped plans to slash the cost of on-street parking in the borough.

A year after they controversially installed meters in three shopping parades in Wembley, they will reduce the charges in an effort to attract more visitors to the area.

Drivers wishing to park for an hour will be charged £2 instead of £2.40, those who require four hours will pay £4 instead of £6, and a new charge of 20p for up to 15 minutes will be introduced.

The charges, which were passed by the Executive yesterday evening, are expected to start this autumn.

The council came under fire after it installed meters in Bridge Road, East Lane and Preston Road.

Traders claimed it was driving away business.

Cllr Jim Moher, Lead Member for Highways and Transportation, said: “ know that some traders are concerned about the impact of previous parking charges on trade in some town centres.

“My message is that we addressing those concerns.”