Cops to name and shame second South Kilburn Estate drug dealer

Households will be informed about his three-year-jail sentence

A SECOND drug dealer who plied his trade in the South Kilburn Estate has been jailed and will be named and shamed by the police.

Leaflets picturing a mug shot of Carlos Joao and details of his three-and-a-half- year sentence will be posted through letterboxes across the estate following his conviction.

Last month, Chief Superintendent Matthew Gardner, Brent Police borough commander, told the Times he would continue to name and shame criminals despite an aggrieved drug dealer threatening to sue him.

Luke Walsh-Pinnock, 22, of Saltram Crescent, Queen’s Park, claimed he was left humiliated after Chief Supt Gardner leafleted 1,500 households in the South Kilburn Estate.


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Joao, of Elmfield Way, Maida Hill, faces a similar ‘humiliating’ experience following his sentence for possession and intent to supply class A drugs.

The 22-year-old came to the attention of officers from Kilburn Safer Neighbourhoods Team (SNT) after they noticed him acting suspiciously around the entrance of Wordsworth House in Stafford Road, in November last year.

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He was found with around 30 wraps of cocaine in his possession.

Sergeant Ed White from Kilburn SNT said: “This is a fantastic result for our team and the community. It sends a clear message that this level of criminality will not go unpunished.

“I would like to reassure the local residents that we will continue to work to their needs to make the area safer.”

In addition to the details of Joao’s photo and details of his conviction, the leaflets also carry the phone number of Kilburn SNT.

Chief Supt Gardner said: “Brent police will expend every ounce of our energy into hunting down, arresting and convicting drug dealers.

“Drug dealers ruin people’s lives, not us, not the community, just drug dealers. We are turning the tables and ruining drug dealer’s lives. That’s what our community want us to do, that is what’s right to do and that is what we will continue to do.

“Play by the rules and we will bend over backwards to help you. Break the rules and we will hunt you down, prosecute you and put you behind bars.

“Brent is one borough out of the 32 in London.

“Last year Brent accounted for nearly one tenth of all the Met’s drug supplying charges. We take this extremely seriously and will continue to do so

“If you have any information, however small, please contact your local Safer Neighbourhoods Team on 0300 123 1212 or call 999 in an emergency”

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