Iconic footwear brand Converse is bringing its iconic trainers and street style to Wembley Park with the opening of its first ever store in the UK.

The fashion retailer is launching at London Designer Outlet (LDO) which offers year-round discounts of up to 70 per cent off the recommended retail price.

The company is joining established big brands at LDO including Levi’s, Guess and Superdry.

Founded in 1908, Converse has established itself as ‘America’s Original Sports Company’ and has been associated with a rich heritage of legendary shoes including Chuck Taylor, All

Star, Jack Purcell and CONS.

Designed for the needs of everyday wear, the brand continues to bring a flair of

authenticity and effortless style to the world of footwear.

Fans can expect a diverse range of Converse’s shoes, t-shirts and accessories.

LDO has more than 50 stores, restaurants and bars.