People living in Redbridge splash out the least amount in the city

Brent residents were the second stingiest in London when it came to splashing out on Mother’s Day gifts last year, according to an online retailer.

Results compiled by beauty website Escentual.com from their nationwide Mother’s Day sales figures for 2012 showed the borough’s average spend was £22.24.

Redbridge was deemed the meanest with an average spend of £20.38 and residents in Westminster splashed out an average of £56.52 making them the most generous out of the 33 boroughs.

The UK average was £41.23.

Rakesh Aggarwal, Escentual.com CEO, said: “There was a huge variation on expenditure for Mother’s Day gifts across the London, but Westminster were by far the most generous.

“But it’s the thought that counts on Mother’s Day, so any present given on the day will always be cherished.”