Brent Council are offering free support for smokers wishing to quit in a bid to save the estimated 230 lives in the borough claimed by cigarettes each year.
To mark No Smoking Day on March 12, council workers dressed up as giant cigarettes will be on the streets to highlight the 12-week programme which includes regular clinics and free or affordable medication.
As well as the death toll, smoking also costs the borough an estimated £57.9million each year
The team will be at Wembley Park and Willesden Green tube stations from 3 to 6.30pm where they will sign residents up for the course.
Cllr Krupesh Hirani, Brent’s Council’s lead member for adults and health, said: “If you smoke, giving up is the biggest single thing you can do to improve your health and it can, quite literally, add years onto how long you live.”
Last year the council supported more than 2,370 smokers to quit.
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