Blundering council chiefs have been accused of driving business away from traders by giving motorists the wrong directions to a car park in Wembley.
Motorists in Preston Road were left scratching their heads by the sign which pointed them away from the site.
The signpost, located on the roundabout by The Avenue, in Wembley, is approximately 50 metres away from long and short stay parking on Preston.
Cllr Suresh Kansagra, who spotted the gaffe on Monday, said traders have lost potential customers from the blunder.
The Conservative councillor, who represents the Kenton ward, said: “I live nearby so I knew that this sign was wrong. However it is easy to see how those who aren’t as well informed of the area can get confused by the sign.
He continued: “The council talk about the car park being under used but having a sign that diverts motorists away from the car park is not going to help the situation.”
The car park near the parade of shops allows motorists to park for free for an hour.
Cllr Kansagra added: “By offering free parking, people would be more inclined to shop in the area, which would provide the support local business need.
Having a misleading sign will not help with this.”
A Brent Council spokesman said: “We’d like to thank the person who brought this to our attention. The sign has now been put in the proper place so motorists are not confused.”
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