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Bottom falls out of knickers market

PUBLISHED: 17:36 29 August 2008 | UPDATED: 13:21 24 August 2010

by Ben Martindale Women with flabby thighs have given a new brand of cellulite busting knickers the thumbs down. The owners of Bliss Chemist in Willesden Lane, Kilburn, thought they were on to a sure fire winner when a sales representativ

by Ben Martindale

Women with flabby thighs have given a new brand of cellulite busting knickers the thumbs down.

The owners of Bliss Chemist in Willesden Lane, Kilburn, thought they were on to a sure fire winner when a sales representative approached them about being the area's official outlet for Lipo Contour pants.

The big knickers are designed to hold in all the wobbly bits and are so tight that women are warned they may initially find breathing difficult.

The makers claim this tightness allows the pants to massage the buttocks and thighs, resulting in a toned and cellulite free appearance.

High sales in Kilburn seemed inevitable after the celebrity endorsement of Hollywood wife Katie Holmes and brisk sales in Harrods, one of the few other stores in the area to sell them.

There was also a success story closer to home with Gina Grundy, a garden designer from Barnet, who appeared in the national press claiming to have gone down two dress sizes after sitting around in her pants.

Mr C Patel from Bliss Chemists said: "They have already been sold in the West End and the store has been struggling to cope with demand.

"We weren't sure whether they would be as popular in this area, but the appeal of the knickers is supposed to be very widespread.

"There has been a big advert in the window for three weeks now and we have only had a couple of queries, but no sales. I don't know whether the cost of £50 to £60 is too much for the area and people around here have other things to spend their money on."

Sonya Junge, also a resident of Willesden Lane said: "I did actually notice the advert, but I'm quite sceptical. I've tried miracle solutions to lose weight before and I don't think there's any alternative to eating less. And £50 is a lot of money to risk in case they don't work."

Kamba Mpenge, from Mapesbury Road, Brondesbury said: "I would do anything to get down to a size 14 and by that I mean absolutely anything.

"If that means wearing a pair of massive knickers which stop me breathing for a while, then bring them on!

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