Ambitious shopping plans will create jobs

MORE than 500 new jobs will be created under ambitious plans to create a new high street near the national stadium, a developer has claimed, writes Kate Ferguson. Quintain, the developers, charged with regenerating Wembley, are unveiling a masterplan to c

MORE than 500 new jobs will be created under ambitious plans to create a new high street near the national stadium, a developer has claimed, writes Kate Ferguson.

Quintain, the developers, charged with regenerating Wembley, are unveiling a masterplan to create a new pedestrianised shopping street from Engineers way to Fulton Road.

The ambitious scheme will include a community park, 1,300 homes, hotel space, affordable workspace for new businesses, and changes to Olympic Way, which will incorporate restaurants and cafes.

The proposals are the second phase in a major project to rejuvenate Wembley, and attract more investment into the area.


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The plans, designed by Mike architects, go out to public consultation this week, and are on display at the Plaza Hotel in Empire Way, Wembley, and will be on show until Monday.

Nick Shattock, deputy chief executive of Quintain, said: "We will deliver a great new public square, a very grassy public square designed to be a picnic area for the community. This project is about to accelerate, there will probably be at least 500 jobs created at the outlook centre, which includes the cinema and Hilton hotel."

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A key part of realising this growth in employment is Qunitain's vision of creating a new high street worthy of the 21st century.

Brent Council's Local Development Framework and Wembley Masterplan 2009 enshrine their commitment to attracting new shops to Wembley.

The Times last week reported on an independent ComRes poll which found 56 per cent of Wembley residents rarely do their shopping in Wembley.

This is a trend Quintain is determined to reverse.

Mr Shattock added: "We want to create a new kind of shopping for Wembley. The existing shopping high street is ranked 34th in London. There are only 34 boroughs so this is depressing.

"At the moment people in Wembley are travelling to go shopping and spending their money elsewhere. We want those shoppers to spend their cash locally."

Quintain is urging residents to take a look and tell them what they think of the proposals.

kate.ferguson@archant.co.uk

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