Abandoned kitten helps launch Mayhew’s ‘I am not an Impulse Buy’ campaign

Mo, with Mayhew's welfare co-ordinator Georgina Disney, was abandoned after being bought on a boot s

Mo, with Mayhew's welfare co-ordinator Georgina Disney, was abandoned after being bought on a boot sale app (Picture: Mayhew) - Credit: Archant

A kitten which was bought online from a ‘boot sale’ app then abandoned has been re-homed by a Kensal Green charity.

Mo has found a new home through Mayhew after she was bought online and abandoned (Picture: Mayhew)

Mo has found a new home through Mayhew after she was bought online and abandoned (Picture: Mayhew) - Credit: Archant

The black and white one-year-old, named Mo by Mayhew staff, was bought online by two young women who hadn’t checked the kitten’s background and didn’t realise the amount of time, preparation and patience it takes to look after a pet.

The charity, in Trenmar Gardens, has launched its Christmas ‘I am NOT an Impulse Buy’ campaign to raise awareness that many pets bought on a whim like Mo end up in rescue shelters.

Head of Animal Welfare, Zoe Edwards, said: “There are already so many unwanted animals in rescue centres like ours that have come from people who buy pets on a whim, without taking into consideration the responsibilities and needs of the pet.

We ask that owners think responsibly about where they get their pets from and consider adopting a rescue dog or cat instead.”


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Mo found the perfect new home with a family, but the charity says there are thousands more animals in rescue shelters still waiting for their happy ending.

Instead of purchasing an impulse buy, Mayhew is urging people to consider a donation to help even more animals like Mo find a loving home – an instant donation can be made by texting “PAWS32 £5” or your chosen amount up to £10 to 70070.

For more information on Mayhew’s I am NOT an Impulse Buy campaign, visit themayhew.org/notanimpulsebuy/

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