A rising artist has seen her work featured on Nescafé Azera coffee tins.
Hannah Joseph, from Wembley, was named one of six winners in this year’s Nescafé By Design initiative, a collaboration between Nescafé and The King’s Trust that gives young creatives the chance to reach a national audience.
Her winning design, No Mountain Too High, now appears on limited-edition Nescafé Azera Intenso 90g tins and is available in shops across the UK.
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Ms Joseph said: "When I think about my future, I picture mountains. Every mountain represents a different goal or ambition.
"Some climbs are steeper than others, some people climb alone, some have support, some have only just started, and some have already reached the top."
She hopes her design will remind people that progress looks different for everyone, saying: "I wanted the design to remind people that everyone’s journey looks different, but every single step forward is still progress."
The Nescafé By Design programme supports emerging artists by turning creative concepts into products that reach the hands of consumers.
Ms Joseph added: "Creative careers can feel impossible when you’re starting out because there isn’t always a clear path to follow. Support from organisations like The King’s Trust and Nescafé gives people opportunities they may never have had otherwise."
Catherine Hutchinson, head of partnership management at The King’s Trust, said: "The King’s Trust partnership with Nescafe Azera, which began in 2021, offers young people an incredible opportunity and platform to share their design skills with a huge audience of coffee drinkers, as well as potential clients."
Hannah described seeing her design on supermarket shelves as "surreal", saying: "Somewhere, someone is going to walk into a supermarket simply looking for coffee and leave holding something I created. That’s such a strange and exciting thought."
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