Asda plans to create a new town centre with a flagship store and homes in north west London.

The supermarket chain has announced that it hopes to redevelop ten acres next to its current Western Road superstore in Park Royal, near Central Middlesex Hospital, into a mixed-use site.

The proposal, which will need to be approved by Brent Council once submitted, includes creating a new ‘town centre’ for the area – near the Old Oak and Park Royal Development Corporation regeneration area.

Brent & Kilburn Times: A CGI of the new Asda in Park RoyalA CGI of the new Asda in Park Royal (Image: Asda)

Asda says that it intends to introduce a 60,000sq ft flagship shop with up to 400 car parking spaces for customers.

In partnership with developer Barratt London, up to 1,500 new homes could be built at the brownfield site, with 500 designated as affordable.

Brent & Kilburn Times: The current Asda store in Park RoyalThe current Asda store in Park Royal (Image: Street View)

A large number of flats will be built on a landscaped podium above the supermarket, Asda says.

The housing development will be car-free, while the supermarket car park will have new EV parking spaces.

Other shops, restaurants and health and wellness facilities will also be created.

This town centre is described as a first for Asda, which it says will represent one of the largest deals of the last couple of years.

Brent & Kilburn Times: A CGI of the new Asda in Park RoyalA CGI of the new Asda in Park Royal (Image: Asda)

Ian Lawrence, head of mixed-use developments at Asda, said: “Asda’s venture into mixed-use property redevelopment marks a significant milestone for the business.

“By working with leading developers like Barratt London, we are able to maximise the full potential of our property portfolio for the first time.

“This allows us the opportunity to better serve local communities like Park Royal, with a new flagship store fit for the future, whilst creating windfall sites for housing delivery.”

Asda says that work for the planning application will be submitted later this year and that the existing superstore will be able to continue serving the community while work is carried out on the new development.