A historic pub has reopened with a fresh look just in time for festive drinks.

The William in Harrow Road, Kensal Rise, began trading again today (November 27) under the management of Loci Pubs.

The company, which already owns pubs in Hampstead and St John's Wood, is made up of brothers Ben and Ed Robson and their childhood friend Adam Gostyn.

The pub, built in 1837, was formerly known as The William IV, with the newly renovated site boasting a fresh look and offering food, brunches and cocktails.

Posting earlier today on Instagram, the pub said: “Today is the day! We officially OPEN from 12pm - come check us out!”

Loci Pubs says that their executive chef, Scott, will cook up signature dishes that are favourites across the group.

Just like the former William IV, there will be 15 bedrooms upstairs offering bed and breakfast accommodation, but these will not be available until early next year.

The Clarence room, built for events, will host 40 people for dinner and 80 people standing.

An outdoor garden will launch in the spring following an “extensive redesign”.

Loci Pubs already owns The Clifton NW8 in St John’s Wood, Hampstead’s The Duke of Hamilton and The Alliance in Mill Lane, West Hampstead.

The company has said that the owners grew up locally and for the past few years have been “seeking out and restoring” local pubs to bring them back for the community.