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The Game at Hammersmith Apolloa

PUBLISHED: 13:46 16 July 2009 | UPDATED: 14:37 24 August 2010

One of the world s best rappers rolls into London town on Friday (July 17) – and he is coming straight outta Compton. The Game (Jayceon Terrell Taylor) brings his west-coast gangsta rap to the Hammersmith Apollo in what appears to be a new era of peace on

One of the world's best rappers rolls into London town on Friday (July 17) - and he is coming straight outta Compton.

The Game (Jayceon Terrell Taylor) brings his west-coast gangsta rap to the Hammersmith Apollo in what appears to be a new era of peace on the hip-hop scene.

A long-running 'beef' with 50 Cent and G-Unit appears to be over, with The Game now working on the release of his fourth album - 'The R.E.D Album' - following his award-winning successes of recent years.

Hailing from Compton, the same tough Los Angeles neighbourhood as legendary NWA rappers Dr Dre and Ice Cube, the 29-year-old Taylor started rapping in 2001, after a tough upbringing which included drugs and shootings.

His lyrical style caught the ear of Dre, though, who signed the aspirant to his record label and produced his superb debut album 'The Documentary'.

The collection debuted at no.1 in the US and no.7 in the UK, selling five million copies across the globe.

The track 'Hate It Or Love It' (featuring 50 Cent) topped the rap and R&B charts on the other side of the Atlantic and was a two-time nominee in the 2006 Grammys, where it missed out to Kanye West and the Black Eyed Peas.

It reached no.4 in the UK charts, and remains his most successful track in this country, despite growing respect from British fans, who should be out in force to welcome him to their capital city.

Some cynics suggest the 'feuds' with fellow rappers are nothing more than publicity stunts, with most of the wordsmiths merely using hard-edged lyrics to gain attention and support for their own product.

But identity and a sense of place are key factors for the youth in today's world and if peace for our time has indeed been declared by these rivals of rap, it is to be welcomed and embraced.

*South London's Scrabull is one of the support acts for The Game, having been on the bill at Flo Rida's Birmingham concert earlier this week.

Having grown up in a church-going family, Scrabull was forced to go "underground" to make up mix-tapes as a teenager and was soon into freestyling.

But he is about more than hip-hop, creating his own unique sound with a touch of folk, country, reggae and rock and has a debut album 'True Brit Language' about to hit the streets through Seventy Recordings.

Kosha Music is another London rapper (born in Bethnal Green) who will hit the Hammersmith stage, looking to follow fellow pirate radio graduates Kano and Dizzee Rascal into the big time.

Having hooked up with Wiley to create his debut single 'I Need You', the hard-working Kosha interchanges between singing and rapping, and hopes to unleash his debut album later this year.

Hammersmith Apollo

Doors: 7pm. Tickets: £22.50


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