Search

Premiership Rugby sign £152m broadcast deal with BT

11:50 12 September 2012

BT will have exclusive live rights to Aviva Premiership rugby from the 2013-14 season. Photo: David Davies/PA Wire

BT will have exclusive live rights to Aviva Premiership rugby from the 2013-14 season. Photo: David Davies/PA Wire

PA Wire/Press Association Images

Premiership Rugby and BT have announced one of the biggest broadcast deals in the history of club rugby, signing a four-year contract worth up to £152 million for exclusive live rights.

In a ground-breaking move for the club game in England, BT will have the exclusive live broadcast rights for four years to show Aviva Premiership Rugby and the J.P. Morgan Asset Management Sevens from the 2013-14 season.

BT will also have exclusive live broadcast rights to matches played by Aviva Premiership Rugby clubs in any future European competitions from 2014-15 for three years.

Live Aviva Premiership matches are currently split between BSkyB and ESPN so the new deal means that from next season, rugby fans will be able to catch all of the excitement of the Aviva Premiership in one place with the bonus of additional live coverage from future European competitions from 2014.

“This is a game-changing agreement and will deliver a service that I know our club supporters will enjoy,” said Mark McCafferty, Chief Executive of Premiership Rugby, the umbrella organisation of the Aviva Premiership Rugby clubs.

“We are delighted to have concluded our discussions with such an ambitious partner that will help bring Premiership Rugby to new audiences.

“BT is a company at the cutting edge of technology and that is one of the reasons it makes them such an exciting broadcast partner for Premiership Rugby.

“We will develop a broad partnership. As well as showing the live games, BT will assist us in further upgrading the technical infrastructure of our clubs’ stadia and by building Community programmes with us.”

Marc Watson, BT Vision CEO added: “BT is delighted to have secured this deal. Rugby Union is entering a thrilling phase with the World Cup being staged here in 2015 and rugby returning to the Olympics in 2016.

“We plan to bring the excitement of the very best matches to as wide an audience as possible. We will also be bringing all of the action together in one place and will look to distribute it on a variety of platforms.

“BT is serious about sport and this deal means we will be offering the very best rugby action alongside some of the most thrilling football matches from the Premier League.

“That is a winning combination and one that will appeal to fans of both sports.”

0 comments

Latest Sport Stories

Yesterday, 16:04
QPR midfielder Joey Barton

Joey Barton missed the 2-1 defeat against Arsenal on Wednesday night. He will also be miss the game against Spurs on Saturday and the crucial London derby away to Crystal Palace next weekend.

Wed, 21:41
Arsenal's Alexis Sanchez celebrates his goal at Loftus Road

Second half goals from Olivier Giroud and Alexis Sanchez secured Arsenal three points in their London derby against QPR at Loftus Road.

Thursday, February 26, 2015
QPR Director of Football Les Ferdinand (left), England manager Roy Hodgson (centre) and QPR chairman Tony Fernandes at Loftus Road.

QPR chairman Tony Fernandes says the lack of black managers in England was not part of his decision to appoint Chris Ramsey as manager.

Thursday, February 26, 2015
QPR chairman Tony Fernandes

With Mark Hughes and Harry Redknapp now in the past, QPR chairman Tony Fernandes says he wants to find the right balance when it comes to signing players.

Most read sport

MPs have warned that the police are storing pictures of suspects taken into custody, even if they’re totally innocent.

No one was hurt in the crash, and officials have started to investigate what caused it.

The dog was treated pretty well in the whole robbery situation.

Digital Edition

Image
Read the Brent & Kilburn Times e-edition today E-edition
Family Notices 24
Our trusted business finder