Brand new look and logo as Nike sign up with Middlesex County Cricket Club
PUBLISHED: 10:47 14 March 2017 | UPDATED: 11:19 14 March 2017
Middlesex will have a brand new look when they defend their Specsavers County Champions title.
The club have announced a ground-breaking kit partnership with Nike as well as revealing a new logo.
The deal with the sportswear giants will see Middlesex with new playing and training kits.
There will be a total of three new kits; cream for the Specsavers County Championship, navy blue for the Royal London One-Day Cup and pink for the NatWest T20 Blast.
Nike are also providing Middlesex with a full range of training kit and leisure wear, including tracksuits, training tops, shorts, caps and polo-shirts.
Rob Lynch, the club’s commercial director, said: “As a brand, Nike represents quality and excellence, two qualities that every Middlesex cricketer aspires to.
“We look forward to taking to the field in April, in defence of our Specsavers County Championship title, knowing that we are supported by one the world’s most recognised and respected sporting brands.”
On those new jerseys will be a new logo, which comes after an extensive research and consultation process.
It features a crown, to mirror the historical Middlesex County coat of arms, and a more modern typeface and logo “full of energy and dynamism”.
The club also redefined its brand purpose: “We exist to be the most successful county cricket team in the country and to be a beacon in sport known and respected for doing things right.”
Middlesex’s chief executive Richard Goatley said: “Successful sporting organisations all have one thing in common – a strong brand identity with values that are shared with a wide audience.
“With our new partnership with Nike in place and with Middlesex Cricket’s brand purpose clearly defined, we are excited about the future.”