Search

Brand new look and logo as Nike sign up with Middlesex County Cricket Club

PUBLISHED: 10:47 14 March 2017 | UPDATED: 11:19 14 March 2017

Ravi Patel, Nick Compton and Nick Gubbins show off Middlesex's new kits for the 2017 season, made by Nike

Ravi Patel, Nick Compton and Nick Gubbins show off Middlesex's new kits for the 2017 season, made by Nike

Archant

Middlesex will have a brand new look when they defend their Specsavers County Champions title.

Middlesex have revealed a new logo ahead of the 2017 season Middlesex have revealed a new logo ahead of the 2017 season

The club have announced a ground-breaking kit partnership with Nike as well as revealing a new logo.

The deal with the sportswear giants will see Middlesex with new playing and training kits.

There will be a total of three new kits; cream for the Specsavers County Championship, navy blue for the Royal London One-Day Cup and pink for the NatWest T20 Blast.

Nike are also providing Middlesex with a full range of training kit and leisure wear, including tracksuits, training tops, shorts, caps and polo-shirts.

Rob Lynch, the club’s commercial director, said: “As a brand, Nike represents quality and excellence, two qualities that every Middlesex cricketer aspires to.

“We look forward to taking to the field in April, in defence of our Specsavers County Championship title, knowing that we are supported by one the world’s most recognised and respected sporting brands.”

On those new jerseys will be a new logo, which comes after an extensive research and consultation process.

It features a crown, to mirror the historical Middlesex County coat of arms, and a more modern typeface and logo “full of energy and dynamism”.

The club also redefined its brand purpose: “We exist to be the most successful county cricket team in the country and to be a beacon in sport known and respected for doing things right.”

Middlesex’s chief executive Richard Goatley said: “Successful sporting organisations all have one thing in common – a strong brand identity with values that are shared with a wide audience.

“With our new partnership with Nike in place and with Middlesex Cricket’s brand purpose clearly defined, we are excited about the future.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Kilburn Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Kilburn Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Kilburn Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Kilburn & Brent Sports News

16:00

Hendon will be looking to get back to winning ways in the Bostik Premier Division as they make the trip to strugglers Needham Market this weekend.

13:00

St Panteleimon FC snatched a 1-0 victory against London United last weekend.

10:00

Boro head to title favourites Blues on Saturday

08:00

In an article from our ‘Year in Sport’ pullout, the other teams in the Six Nations have their chances previewed

Yesterday, 17:00

Dagenham & Redbridge forward Joe White is delighted to be given the chance to get some match fitness with his loan spell to Hendon.

Yesterday, 16:00

Attacker has 30 goals so far this season for Greens and has suitors in the EFL

Yesterday, 10:15

Midfielder departs Loftus Road after making just three first-team appearances, all from the bench

Yesterday, 10:00

Middlesex Senior Cup: Wealdstone 1 Hampton & Richmond 0

PROMOTED CONTENT

Brent Clinical Commissioning Group has announced changes to the community’s cardiology service.

If you have been looking for laser hair removal, beauty salon treatments, or skin care services you may be confused and overwhelmed with so much information out there and so many clinics and salons promising miraculous results.

Louise McGowan, who started as headmistress of Convent of Jesus and Mary Language College in September, speaks to education editor James Scott about life at the school.

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read Kilburn sport

Show Job Lists

Digital Edition

cover

Enjoy the
Brent & Kilburn Times
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now