Brent Council takes on Coca-Cola ahead of its ‘sugary’ loaded lorry coming to Wembley Park

PUBLISHED: 18:46 06 December 2017 | UPDATED: 18:46 06 December 2017

An image of the Coca-Cola truck coming to Wembley

An image of the Coca-Cola truck coming to Wembley

Council chiefs are calling for Coca-Cola to give out only ‘diet’ and ‘zero sugar’ drinks when its truck rolls into Wembley this Friday.

Coca-Cola’s festively-lit red branded lorry is rolling into Wembley Park as part of the company’s Christmas ‘Holidays are coming’ marketing campaign.

Staff will be giving out free drinks from 11am-7pm.

Brent Council officers have written to Coca-Cola asking the company to limit the drinks it will be giving away to their ‘diet’ and ‘zero sugar’ options.

It blames high sugar drinks for contributing to problems such as childhood obesity/

Cllr Krupesh Hirani, Brent Council’s cabinet member for community wellbeing, said: “It’s great to see Coca-Cola getting into the festive spirit once again.

“However, in a borough where nearly half of 11-year-olds are overweight there is an obvious concern that there is this focus on encouraging children to consume what is a highly-sugary drink.

He added: “With nine teaspoons of sugar in each 330ml can of Coca-Cola, their flagship product clearly has a negative impact on people’s health.

“With obesity and diabetes levels so high in the borough, we are calling on Coca Cola to stop promoting their sugary drinks to our residents.

“They are entitled to market their products and we are calling on them to promote their diet and zero sugar drinks instead.”

Coca-Cola has been contacted.

1 comment

  • I agree with the Council that sugar based drinks such as Coca Cola offers should not be promoted, but the sugar free ones are not exactly good for you either. IF Brent claim to care so much about obesity and diabetes then why do they approve all these chickenpizza places opening up all over Brent High Streets?? Do they know how of these places are on Willesden High Road, Neasden Shopping Centre etc? What I don't understand is how can any of these cheap food places survive with council rateselectricity and any other over heads. From the industry I work in, it can be the use of cheapillegal labour and money laundering. Maybe Brent should look more closely into this. BRENT IS AS MUCH TO BLAME FOR OBESITY AS ANY ONE ELSE THEY ACCUSE!

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    Thursday, December 7, 2017

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