Search

Hampstead MP Tulip Siddiq models maternity wear you can keep after having your baby

12:00 25 March 2016

Tulip Siddiq models clothing from Rainbow in My Jar with founder Anurita De. Picture: Tajpal Dhamu

Tulip Siddiq models clothing from Rainbow in My Jar with founder Anurita De. Picture: Tajpal Dhamu

Archant

It was the heartbreak of multiple miscarriages that led Anurita De to quit her job at the Bank of England and become a maternity wear designer.

Tulip Siddiq models clothing from Rainbow in My Jar. Picture: Tajpal DhamuTulip Siddiq models clothing from Rainbow in My Jar. Picture: Tajpal Dhamu

The Hampstead resident founded online boutique fashion brand Rainbow in My Jar three months ago which has already won the endorsement of pregnant local MP Tulip Siddiq.

“I was pregnant and had bought some clothes but unfortunately had a miscarriage, which was very distressing,” says the 36-year-old, who moved to the UK from her native India six years ago to study at Oxford University.

“I had spent money on clothes which I could no longer wear and I had the idea to make stuff you could wear after maternity. You don’t shed the weight immediately, and instead of discarding your clothes or giving them away I wanted to make things people could keep. The designs come with a belt and you can wear them after.”

Anurita, works with a technical designer who helps make her ideas a reality. She wanted to launch a collection that was more vibrant than the usual fashion for pregnant women.

“When I was shopping it was all greys and blacks. I wanted a greater variety of colour and bolder patterns – the kind I’d usually wear when I am not pregnant. We use good quality material, silk, satin and skin-friendly natural fibres.”

The project has helped lift her out of her gloom after three miscarriages in three years.

“It’s been disappointing and depressing. I had a feeling I had failed and I was no longer able to enjoy my job. I wanted to do something more creative that would engage me. It started just as a whim to get me out of my depression but I have begun to feel more confident about everything.”

Anurita realises it might seem an odd business for someone in her position to launch.

“Sometimes I wonder why it’s not got me down – I meet so many pregnant women all the time but I find it interesting to try to understand what they need. All bodies react differently to pregnancy, having been through the pregnancy grind myself I know it can make you feel less attractive than before. Some feel their body is out of shape and it’s lovely to see how people feel brighter, happier and more confident when they are wearing nice clothes. I really feel great that people like the clothes and feel good in them”

One fan is Hampstead and Kilburn MP Tulip Siddiq, due to give birth next month.

“I emailed her about what I was doing and met her at one of her surgeries. She really liked one of our dresses – I wasn’t allowed to give it to her – but she bought it.”

Anurita still hopes to become a mum herself one day but says at the moment she’s feeling too raw to think about the future. And in the meantime she’s got a new business to run.

“It’s very recent, I’m still recovering. I don’t know how emotionally ready I am for the medication, injections and treatment. At the moment I’ve reached the point where I’ve decided to live my life and just try to do things that interest me.”

Items range from £35-£120 Rainbowinmyjar.com

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Kilburn Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Kilburn Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Kilburn Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Kilburn & Brent Stories

19 minutes ago
The report slammed Brent Council's planning department

Brent Council’s planning department is open to fraud and bribery, it has been claimed.

Wembley Gate scheme is offering shared ownership homes to Brent residents

A shared ownership scheme which helps Brent residents get on the housing ladder has been launched in Wembley.

14:54
Hendon manager Gary McCann. Picture: DBeechPhotography

Manager Gary McCann admits Hendon have a huge battle on their hands to retain their Ryman League Premier Division status and believes they need to acquire another 24 points to avoid the drop.

Luna, Mayhew's Therapaw therapist at Bauer Radio on Blue Monday

Therapists from Kensal Green’s Mayhew Animal Home got some media attention this week as they cheered people up as part of ‘Blue Monday’.

Queens Park Rangers' Ryan Manning celebrates victory after the Sky Bet Championship match at Molineux, Wolverhampton.

QPR and Republic of Ireland youngster Ryan Manning admits he feared he would never get a chance to show his worth at Loftus Road – and he has hailed manager Ian Holloway for giving him the opportunity to shine in the first team.

Yesterday, 16:00
An Oyster Card machine has been installed at Brent Cross bus station

A London Assembly member is celebrating after winning his campaign to have an Oyster Card top up machine at Brent Cross bus station.

Yesterday, 12:49
A workers is claimed to have been watching porn at Wembley Park Station (Pic credit: Google)

Commuters are being warned that if they are caught watching porn on public transport they will be reported to the police.

Yesterday, 11:32
Bridge Park Community Leisure Centre (Pic credit: Brent Council)

A controversial regeneration deal in Stonebridge involving off-shore companies has been given a green light by council chiefs.

Newsletter Sign Up

Most read

HOT JOBS

Show Job Lists

Digital Edition

cover

Enjoy the
Brent & Kilburn Times
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now